The rhino – a part of who we are as a business

Why do we have a rhino as our logo?

Well, I grew up in the southern African country of Zimbabwe. My childhood was filled with camping trips to the country’s abundance of national parks, I remember clearly the excitement of spotting one of the Big 5 (rhino, lion, leopard, elephant, or buffalo). Before I started my photography business, I got a tattoo of a mother rhino and her son, which is my favourite piece (excuse the goosebumps! It’s cold where I am).

My tattoo of a white rhino mother and her son.

When I was setting up my business, I chose the rhino as both a symbol of where I come from, and because I hope to raise a conversation about the plight of this, my favourite animal. There are only around 5,500 black rhino left in the world, the white rhino population estimates stand at between 19,000 and 21,000. Populations of the Javan and Sumatran rhino are both well under 100 worldwide.

I believe it is important for us, the generation currently running the world, to help in any way we can to protect the over 41,000 species on the planet currently on the endangered list, whether that is by spreading awareness, donating money, or volunteering.

To learn more about the plight of my favourite animal, click here.

Thanks for reading!


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