One of the biggest social media gripes is that users can buy more followers to make their accounts appear more popular. In Dubai, social media ‘influencers’ and ‘micro-influencers’ often bought huge amounts of followers, and if you were looking to market your product using a real influencer, the market was often tricky to navigate.
In the photography world, photographer pages that have sprung out of nowhere, with somewhat questionable imagery miraculously have hundreds of followers, the same can be said of Instagram.
One of the key tips to figuring out if those followers are fake, is to check out actual page interaction – the number of likes, and comments on each post. If there are only a handful, and yet the page is boasting several hundreds, thousands, or tens of thousands of followers, those followers are probably bought and paid for.
But, the complexity doesn’t end there.
Recently I watched a documentary showing like and comment ‘farms’ in China. Sounds odd right? These ‘farms’ have rooms filled with thousands of phones hooked up to the social media accounts of people who have purchased ‘interaction’, and churn out like after like, and comment after comment.So. How do you sort the wheat from the chaff? The real from the fake? How do you know your photographer/influencer/personality is the real deal? This little website works for Instagram only, but calculates the amount of real followers you have https://igaudit.io/. I checked both of my accounts (no bought followers at all), and they both came in over 90% real followers. I am assuming that other 10% are those accounts that are doing follow/unfollow bots. Here is a similar version for Facebook: http://www.fblikecheck.com/
Why does it matter if you have fake likes on your social media? Well, first of all people are not dumb. If you have obvious fake followers, your real ones will be turned off, especially if you are getting ‘robotic’ comments on your post (I think we have all seen those!). It also negatively affects your page reach, and target audience.
To remove fake fans from your Facebook Page:
- Click Settings on your Page.
- Select People and Other Pages from the left side.
- Scroll to the Facebook profiles you want to remove and check the box next to their name (you can select several at a time).
- Click the wheel just above the list of names of People who Like this Page (right side next to Search box).
- Select Remove from Page Likes. You can also Ban people from the dropdown menu but that’s not typically necessary for fake profiles.
Check out this article for more info: https://www.andreavahl.com/facebook/how-to-spot-fake-fans-on-a-facebook-page.php
Until next time! Have fun deleting all of those spam accounts.